For the year 2013, Kays again vowed to create and exhibit unique masterpieces in Jewellery at the India International Jewellery week held in New Delhi. The collection reflected current trends and new ideas keeping in mind the desire of every woman to adorn a masterpiece. For their show stopper, Kays Jewels chose the vivacious and beautiful Juhi Chawla who looked dazzling while walking the ramp in Kays Masterpiece Jewellery.
For the IIJW 2012, Kays has taken their fetish for opulence and elegance one step forward and has created an exquisite new collection of jewelry called the AMBE AMBALIKE COLLECTION. This is an ode to the underlying spirit of womanhood. The most gorgeous Juhi Chawla, ex-miss India, super model and a very vivacious bollywood heroine was the show stopper for Kays Jewels, wore an intricately designed set which in all senses was the real showstopper.
India International Jewelry Week (IIJW) is considered as a great platform which provides recognition to India’s heritage of beautiful and delicate jewelry of yesteryears.
Since the year 2011 Kays has become a part of the prestigious India International Jewelry Week. Last year, Kays proved its excellence with gorgeous ornaments on the ramp. The combination of the traditional with the modern saw the emergence of a contemporary Rani Haar. When it came to the show stopper, Kays Jewels could not have chosen a better beauty than the very vivacious star of Dev D, Zindagi Na Mile Dobara and Shaitan, Shanghai, Kalki Kochelin who lit up the ramp with her energetic dancing and personality.